Wednesday, June 1, 2011

Keep Your Customers Close, and Your Competitors Closer.

Staying in tune with customers' needs is vital to the sustainability of any company; I believe the same can be safely said about the competition. With the globalization of markets there are now more producers, manufacturers, and distribution companies than ever competing for a slice of your pie. Today's top level management have a lot more to take into account to be able to sustain and position organizations in a path of growth.

Competition has never been more real. Tapping into a data source that can provide you with the 4 Ws (who, what, where, and when) of your industry can provide perspective that is conducive to the formulation of strategies that could help you cement a competitive advantage and increase your market footprint.

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